GoodRx | Condition Hubs
The Health team began an initiative to design new condition hubs to summarize key health information related to a particular condition, link out to condition articles, and drive readers to resources like the price page. Sponsors can purchase premium ad space on the Condition Hub and all articles within the same parent.
Overview
Role
Lead Product Designer
May 2023 – Present
Timeline
Design a new informational hub center to better inform users on their health, and better promote client sponsorships.
Problem
1. Better facilitate client sponsorships in order to maintain close rates and renewal rates.
2. Improve the identity of the Condition Hub and make it easier for readers to access key resources.
3. Increase user engagement with GoodRx resources and coupons through our health centers.
Goals
DISCOVER
Before starting the design process I completed a competitive analysis for direct competitors to determine what health information, resources, and features users find valuable. Using this, we could determine how to make our product stand out among competitors and increase value with both users and clients.
Understanding our competitors
DEFINE
I created four user personas to focus and inform our design decisions and further empathize with our GoodRx users. Meet Ariana, Scott, Cailyn and Abby!
Who are we designing for?
I also created four journey maps based on the personas to determine areas of opportunity and growth. These have been adapted to be used across GoodRx Health.
Moving forward
Our research informed us of a few clear insights to keep in mind as we began the design process:
We need a clear rating system so users understand the value of each review.
Including ratings of individual aspects of each drug elevates the experience.
Including a ‘reason taking’ section makes the experience more valuable because it focuses the information.
A ‘recommended’ or ‘confirmed user’ tag is an opportunity to put GoodRx above competitors.
DESIGN
We went through multiple iterations of designs for both the data charts and the overall unit.
The design process
After months of research, designing, iterating, and engineering, user reviews went live on the site for hundreds of drugs. We are actively collecting data on the performance of our designs to determine next steps and future goals. Moving forward, we would like to explore the inclusion of individual reviews written by GoodRx users to create an even more thorough experience.
Check out the DANDA awards, who recognized our project in their 2024 awards season!
DELIVER
