GoodRx Visual Redesign
As GoodRx evolves, the design team has been working to establish an updated visual design framework to strengthen our brand image and guide future designs. This refreshed look and feel is more bold, sleek, modern and playful. Most importantly, it establishes guidelines across all teams so that no matter what part of the experience a user is in, every page feel cohesive and familiar. As part of this initiative I have been updating the editorial pages (aka, GoodRx Health) to align with this new framework. Below I have included the updated designs.
Condition hubs
The condition hub pages summarize key health information related to a particular condition, link out to condition articles, and drive readers to GoodRx resources. They are a key asset to driving traffic for coupon downloads, and were a priority to update for look and feel due to their high volume in visits. Click here to read a more in-depth case study on condition hubs.
Health home
The GoodRx Health home page is many user’s first impression of the information and resources GoodRx offers. We need to use this space to highlight our priorities and engage user interest from the get-go, while also using this as an opportunity to reinforce our brand.
Articles
Some of our highest conversion rates are due to user traffic through health articles. Our articles are meticulously crafted and reviewed by industry professionals to inform not only users seeking health information but also healthcare professionals. When redesigning, it was imperative that we not only align with our new visual design guidelines, but we also ensure the articles are still easy to read and navigate with the changes being made.
Index pages and directories
Due to the volume of content GoodRx offers, we maintain a collection of indexes and directories to group and organize related content for ease of browsing. As part of the visual updates, I wanted to align the designs of these pages to maintain better consistency across pages serving such a similar purpose.
Health topics index